3 Easy Steps To Create A Social Media Plan That Will Grow Your Business
In today’s world, the use of social media for marketing purposes has a huge potential to grow your business. It works as an easy and affordable option that boosts your brand’s visibility and connects you to relevant target markets. In order to effectively harness this potential, you need a plan.
So, here are 3 easy steps to create a social media plan that will grow your business
Before you make any plans, it is ideal to take stock of the current position of your social media pages. Note the best performing posts in terms of engagement i.e., likes, comments & shares; find out the reasons why and check the areas performing below standard.
Through your findings from this review, you may then set down specific objectives that you intend to achieve and create milestones to measure progress.
Gain some insight on how best to communicate with your chosen target market.
Find out how they think, how they talk, what things they are interested in, the places they hang out, their preferred social media platforms, what they consider trendy, their type of humor, etcetera.
This will guide you in determining content details like the suitable social media platforms to share certain products, the tone of voice to use when communicating on those platforms, the kind of content to share per platform, the style of post, frequency of posts, best days of the week to share certain content, the kind of non-brand related content to share and so on.
For instance, Instagram is a good place to share user generated content, Twitter is a great platform to prompt conversations on user experience and Facebook is a good choice to share a detailed product description.
The outcome of your research should also let you know if the target market you have chosen is the best suited for your kind of product and guide you in selecting the appropriate market should you need to change focus.
Create your social media plan as a reference document that will guide all activity on your social media pages. It could be a simple one-page Microsoft Word document or an elaborate PowerPoint presentation. It should align with the resolutions from your research and highlight the content details mentioned above.
Then, collate the content you intend to share across all platforms and organize it using a content calendar. There are free templates available on Google. Do not forget to infuse some humor into your content choices and take advantage of viral trends in sync with your brand values.
To achieve increased reach, boost your posts through paid advertisement or promote your brand through micro-influencers relevant in your field. Adhere to the advert policies on different platforms. For instance, on Facebook, using very little text on your graphic gives it more ratings and better reach. Take note of geographical location settings too when boosting posts, especially if you want to expand your customer base. Do not forget to use neat and catchy graphics on every post you create. A simple design App like Canva will help.
Social media is a tool with potential to place any brand on an excellent pedestal when used right. Maximize it for everything it is worth. Remember, if you lack inspiration or get stuck, scout the pages of major brands doing it right, for ideas.
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