Author: group

Today is a beautiful day, and Mama Ngozi’s fabric store is open for business as usual. Her favourite customer, Hajiya Sheifa, is haggling with Tunde, the store manager, over the…

It is great to start up an e-commerce or social commerce business, but at the same time, it may be daunting. There are so many to-dos on your list that…

Mama Ngozi is an accomplished entrepreneur who started off selling Ankara fabric in Aba, Abia state Nigeria, many years ago. She has recently expanded her business activities to Lagos, Nigeria….

Have you noticed the number of small businesses springing up all over the country, especially on social media? Businesses producing and selling their own Made-in-Nigeria merchandise, ranging from crafted Ankara…

For every person on the journey to becoming an entrepreneur, there is a visibility starter pack you are expected to have. It covers your social media presence, specifically Instagram, Facebook,…

Have you ever noticed how most customers of major brands passionately talk about why they prefer such brands? What set of factors do you imagine would create such a devoted…

Twitter has become a top social media platform that is e-commerce friendly. Its algorithms make it easy to create awareness and increase visibility for your brand. This boosted visibility fast…

The world of e-commerce is growing quite rapidly. New technology and policies that guide trade are being created and implemented. Keeping your business relevant will ensure that you consistently serve…

Owning a business makes you fully responsible for overseeing all aspects of it. To create a sustainable venture and ensure that you keep making sound decisions that move your business…

Instagram has evolved into more than just a social media app. It has now become a reliable platform to connect customers with businesses in just a few clicks.  According to…