How To Grow Your Social/ E-commerce Business From Zero to One
Imagine closing the year with your business performing so well and some cool cash in your account. Imagine having that age-long vacation you’ve always dreamt of come alive because your business made enough money to foot the bill. Imagine all the endless possibilities you can achieve with positive cash flow from a flourishing business. Now snap back to reality and ask yourself “why is my business not thriving as much as desired”?
Today’s post is focused on individuals and small businesses that sell on Instagram, WhatsApp, Facebook, Snap Chat, Tik Tok or a website which are all social media and e-commerce platforms. We will share insights and hacks you can adopt to start seeing measurable growth in your social/e-commerce business.
Whatever it is you sell, whether luxury items or regular items the insights we will be sharing will help boost your sales and make your business more organised.
1. Focus on the customer
The sooner you realise that your ability to anticipate, identify, address and exceed customer expectations is central to the long-term growth and sustainability of your business the better.
To achieve this, you must make it a priority to continuously evaluate all your customer touchpoints, products and buying behaviour with the objective of identifying opportunities to innovate and bridge gaps.
Social/e-commerce businesses must create systems that allow them collect and analyse the stated and implied needs of customers as this is the only way to stay ahead. Customer preferences are constantly evolving and as such, it’s important for businesses to ensure their systems are adaptive enough to suit the current needs of the customer and malleable enough to align with their future desires.
2. Deliver value first, and every other thing will be added unto
When you see some people sell on Instagram it appears as though their result is propelled by some mystical power, something we call juju in local parlance. Don’t be deceived, people are legitimately closing sales per time. Some merchants are even oversubscribed.
As expensive as a Balenciaga bag cost, a lot of people are still able to afford it. Not because they have too much money to ‘throw away’, but because of value the bag offers them. The same way people will always troop to the shop of a highly skilled hairstylist who has her shop in the midst of numerous shops that are even more glamourous. As far as customers are concerned, if you know your onion and deliver greatly they will always pay you.
Therefore, your focus as a social/e-commerce merchant is to hone your skill in your line of trade till you become excellent at it that customers will have no option but pay you for the value you deliver. A good example, for instance, will be to have a very deep understanding of the niche you play in, a broad knowledge of the products you sell and how it compares with other products within the same category. This will enable you give quality advice to your customers. This is very valuable.
3. Let’s Find You
Many times, the distinguishing factor between successful merchants and struggling ones is the intrinsic ability of the former to strategically use SEO methods to the advantage of his business.
The importance of having a comprehensive and coordinated SEO strategy cannot be overemphasized as without it, you will be losing out on brand impressions, clicks, leads and sales. Your customers need to know you are available to render a service they need, so make it easy for them to find you.
This involves the right positioning on social media, using captions and product descriptions tailored for your intended market and using the right hashtags to improve your visibility.
4. Sales !!! Sales !!! Sales !!!
While the average customer is intrigued after making a valuable purchase, the level of satisfaction that comes with the perception of having gotten the same products at a discount is incomparably higher as it creates an illusion of accomplishment and an opportunity harnessed.
While it is not logical to consistently deploy this strategy, it is advisable to introduce limited time offers, loyalty bonuses, referral points and other incentive programs into your business from time to time as this does not only create opportunities to generate significant sales but also increases the possibility of customers viewing and purchasing non-sales items.
5. On-Time Delivery
Having worked hard at deploying all the strategies above and generating significant increase in sales, one of the worst things that can mar the efforts of a social/e-commerce business is the failure of third-party delivery partners. The failure of the delivery partner does not only directly affect the social/e-commerce brand, but it also affects future sales and business sustainability.
Given the criticality of delivery to social/ e-commerce businesses, it is imperative to thoughtfully select time-tested, reliable delivery partners who will work hand in hand with you to ensure your business grows and thrives.
At GIG Logistics we are committed to working with our social/e-commerce partners to ensure their businesses grow and become a leading referral point for customers and competitors alike. Using innovation and technology, we provide our partners with end to end support that guarantees them efficiency, profitability and long-term success.