Strategically Positioning Your Business To Reach Global Markets
Have you noticed the number of small businesses springing up all over the country, especially on social media? Businesses producing and selling their own Made-in-Nigeria merchandise, ranging from crafted Ankara fashion items and accessories to skincare, beauty, woven crafts and so much more. It is awe-inspiring to see great passion, care and creativity invested in each business’ brand production.
We are excited that the opportunity for growth and expansion is not limited to our immediate environment/surrounding market.
As a smart business owner, the aim is for your business to continuously grow and stand out from the competition. A proactive approach will be to take steps that lead to more customer acquisition and reach a wider market, focusing on the international market.
Producing locally and exporting globally is great for so many reasons; sales increase, business promotion, growth in brand value and reputation, increased partnership opportunities, visibility to would-be investors/ partners and so on.
Keep in mind that the market pools and information currently accessible to all growing businesses in the market are similar. So, how you differentiate your brand from others is very important.
You ask, what can I do? Don’t think too hard, we already did that for you. Below are 5 helpful strategies for market expansion and new customer acquisition.
1. Curated Content and Content Packaging
A good way to make a lasting first impression for your brand is to have exquisite products with distinct and eye-catching package designs. This is the first window to your business. A great design arouses curiosity and subsequent trials. Irrespective of pricing, everybody should have a unique presentation to enable penetration into the right market and audience.
2. Strategic Digital Marketing
Times have changed and the world is continuously evolving with technology, so join the trend!
The best way to market your business currently is online via digital marketing. Connect with customers and prospective customers by placing your business online via social platforms and communities where they are most active e.g. Facebook, Instagram, Snapchat etc. Use digital marketing to create awareness, drive sales and generate conversations around your brand. The opportunities in this form of marketing are replete, from targeted marketing to instant brand visibility. Follow GIGL across platforms and keep your notifications on for our next blog posts on how to DIY.
3. Influencer Marketing
Reach out to more customers by leveraging the emotional connectivity between loyal followers and supporters of key brand influencers. In other to position your business accurately, consider engaging the services of people whose opinions strongly influence the choices of your target audience. Engage them to use your product, experience your brand, promote your business and share on their platforms.
4. Amplifying Positive Reviews
As the saying goes, “you are as good as your last review”. This is why you should always invest in offering the best every time you interact with potential and existing customers. There’s also a way to take this further. When a customer shares a good review, it means you’ve earned it. Don’t keep that news to yourself! Put up a slide on your social platforms, you can call it #reviewsaturdays. Use it to boost your credibility because a review is a measure of your reputation and people will patronize you based on the kind your business carries.
5. Get A Reliable Delivery Partner with Wide Coverage
Logistics is a fundamental part of every business whether online or in a brick store because nowadays, customers mostly prefer to shop in bulk and have it delivered to them. This is also the buying habit of most customers especially those outside your business locale. When moving products between countries and territories, you need to have a logistics partner that is reliable, efficient, cost-effective and has a large global network coverage. This is where GIG Logistics “Outbound Shipping” service comes to play. With over 122 experience centres nationwide, GIGL ships to 230 plus countries and territories worldwide. Simply walk into any of our experience centres closest to you and drop off your item. It will be shipped to its international destination at the most affordable prices.
We understand the hassles of running a business and to make sure logistics is one less thing for you to worry about, we make our process easy. Why don’t you give it a try today and access the many benefits of producing locally and exporting globally? Click here to see a list of our service centres in Nigeria.
Remember, earning in foreign currency sets your revenue projections in good straits.
Take advantage of this great opportunity for your business!