5 Tips To Keep Your Business Relevant
The world of e-commerce is growing quite rapidly. New technology and policies that guide trade are being created and implemented. Keeping your business relevant will ensure that you consistently serve the needs of your customers and remain in the spotlight through these changes.
Here are 5 Tips to help you keep your business relevant:
- Always treat your customer as King
- Adapt to new methods and Improve old processes
- Think ahead of the pack
- Target new markets
- Speak the language of your consumer.
1. Always Treat Your Customer as King
Your business exists to serve the customer. Make every interaction between your brand and the customer reflect this. From maintaining a quality standard of products & an impeccable service level, to prompt responses for every enquiry.
A satisfied customer will become a repeat purchaser and confidently refer others to you. Remember that word of mouth referrals within personal groups is one of the most convincing ways to market.
Always ask for their feedback to help you serve them better.
2. Adapt To New Methods And Improve Old Processes
Adapting to new situations and environments is key for survival. Be willing to try new approaches in fulfilling your business objectives. Go outside your comfort zone, research both global and local markets to learn the latest and adapt it in ways that align with your brand goals.
Constantly review your business processes to find areas that need improvement or have become outdated and require outright replacement.
3. Think Ahead Of The Pack
As Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.”
Task yourself with the duty of setting the standard. Studying global and local trends will also guide you in forecasting changes in consumer behaviour toward your brand.
You can apply the insight from this forecast to develop more innovative ways to meet consumer demands.
4. Target New Markets
Breaking into new markets will expand your customer base and product appeal. You can begin by collaborating with other vendors who sell complementary products or services. If you sew, you could partner with brands that sell or produce accessories and make package deals.
Another option is to market your products in a more inclusive manner, such that there is a category for everyone. Consider exploring this from various angles like quantity, price, size, etc. For instance, if you sell cosmetics, create combo packs that come at different prices. This provides an option for every person’s budget.
5. Speak The Language Of Your Consumer.
In addition to selling your products or services, you also need to market your brand. In order to do this effectively, you need to communicate with your target audience in a relatable manner. Try to adopt some of their popular lingoes into your marketing efforts.
As an example, a caption like “everywhere stew in our new hoodie set” will suit a young and likely male audience while “Style is ageless in our vintage ear ring set” will be relatable to an older and likely female demographic.
Increasing your revenue is also important while you keep your business relevant. One really good way to do this is to take advantage of exclusive deals that give more benefit to your business at little cost.
For instance, as an e-commerce merchant, the GIGL Class plan offers you an opportunity to send more shipments and make whooping savings on shipping fees, while delivering even faster with exclusive priority shipping. You get benefits like fifteen percent (15%) discount on local shipping fees, ten percent (10%) discount on overseas shipping fees, priority shipping, free insurance cover and lots more.
Register here to sign up as an e-commerce merchant and subscribe to this plan today on the GIGGo App, by selecting the “Upgrade to Class” tab on your profile. Alternatively, click this link to sign-up through the website portal.