How to Sell Your Products on Social Media
Moving beyond brick-and-mortar stores to having a business on social media can be daunting; there are lots of things to learn and much more to avoid. As a seller on social media, you need to consider that the attention rate of an average social media user is really short, so you ought to up the scale of your selling skills, which means you have to get it right all the time.
The ever-changing algorithms on social media can be a headache for sellers whose main platform is social media, but if you play your cards right it’s almost a guarantee that the people who view (or follow) your business page on social media will prove useful in getting you more followers and patronage.
To achieve this, you’ll need to use all the techniques available to your advantage. Most of them are simple and easy to do if you adhere to the step-by-step tips.
1. Post good pictures
High-quality images will retain the attention of your followers more than a grainy picture would. It will also help sell your products better.
One must realize that viewing power is what guides the decision of a potential customer to buy a product from you. This is because they can’t touch or taste what you’re selling, but they can see it.
Great images give people a good perception of your brand, and it will also pose as a good way for customers to make that final purchase decision.
2. Not every time pictures, sometimes videos
Videos retain the attention of followers more than a picture, especially if they’re informative or funny. In fact, a video says more than a picture ever can. How-to videos are really popular online; you can use short videos to describe parts of your business, making potential customers aware of your services.
You could even go a step further and post animated videos, something quirky and fun that’s in line with the tone of your business. People love to hear stories, so you should get personal and tell them something new in every video you post, something that’s relevant to you and your customers. Get a feel of what your followers like and then deliver.
3. Answer their FAQs before they ask
Be considerate to your customers, be a step ahead of them by anticipating their needs and taking care of it before they ask. Review your business process, from customer enquiry to bookings, notice the difficult parts and fix them. On the other hand, if you think your business process is simple enough for your customers to navigate through, it won’t hurt to help them through it.
The best approach to this is to anticipate their questions and to answer them beforehand. Post a list of your prices, a guide to booking, or a link to an article that answers frequently asked questions. Do whatever you think works best for your online business (and its customers) and don’t forget to update.
4. Politeness is your selling power
Giving top-notch customer services is essential to your business, whether online or offline. If your correspondence is mostly through text, it is important that your message is properly phrased.
The magic words still hold their power; using “please,” “thank you,” and “sorry” will go a long way for your business.
If phone calls are more of your thing, then you should finetune your voice. Your clients will hear the tone of your voice before they hear the words you just uttered.
5. “No refund, no exchange” is a red flag
Posting the above statement on your online platform will surely raise a red flag in the minds of potential customers. There’d take it to mean that you plan to scam them, this makes your business untrustworthy from the get-go.
Be careful not to create a wrong impression even if you’re posting a disclaimer. Your words could make or break you, and they could make potential customers steer clear of you.
6. Get social credit…
Getting more patronage for your online business means you have to get more followers. Bear in mind that your social media followers should increase organically in order for you to be taken seriously.
Meanwhile, an effective way to gain social credit is by referrals, which could come in form of someone sharing a picture from your page, or making a comment (and tagging others) on your platform. The more referrals you get, the more followers you get.
Also, people like it when someone they know is already following your page, it makes you more trustworthy. Never forget that word of mouth is a powerful marketing technique; a retweet or repost is the way to get it on social media. When someone recommends your services or shares a picture from your page you get noticed, and eventually, your sales will increase.