Make Your Customers Know Your Brand In 3 Easy Steps
Take a look at the images above. Can you tell the brands they represent?
Quite likely, it was easy for you to tell them correctly. This is because these brands have an established brand identity.
Your brand identity is what people “see, feel or hear” over time, that makes them know you. It influences the brand experience that consumers have, persuades them in your favor and positions your brand in the light of its strengths.
How to create a striking brand identity
- Define your brand
- Use Unique brand elements
- Build Consistency
1. Define Your Brand
In creating a brand identity, you need to have a clear picture of how you want your brand to be perceived. Answer salient questions like what does your brand stand for, what kind of personality would you like to project when communicating with customers, etcetera.
2. Use Unique Brand Elements
Your brand identity is created by a combination of brand elements which are made up of two aspects -the tangible and intangible parts.
The tangible elements relate specifically to visual identifiers like logos, graphics, colours, etcetera, while the intangible aspect is reflected in your brand personality. Each element needs to align with the overall message and goal of your business.
A logo is your major identifier, next to your brand name. It should speak simplicity, be visually appealing and communicate who you are. Remember to place class over trends so that your logo does not lose relevance after a short while.
Create different variations of your logo so that it can be adapted to different backgrounds without losing its essence.
Colors trigger emotions because humans respond psychologically to them.
Stimulate the emotion you want consumers to feel when they think about your brand. For instance, Red generally indicates passion while signifying importance and high energy; the color Orange is associated with playfulness and vitality; Black represents sophistication, mystery, and elegance, etc.
Use neat graphics that are cool to look at and align with your objectives. Free design apps like Canva offer a great selection of templates for different industries.
You could do some light research on Google to select a style that best suits your brand.
This element speaks to the human personality that you want to associate with your brand. It makes your brand more relatable and gives it a human feel. They are also known as brand archetypes and determine the tone of voice you apply in your messaging. The 12 types are the Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
Want to know your brand archetype, take a quick test here.
3. Build Consistency
Be consistent with the brand identity you create.
When people see things represented in a certain way over and over, they can easily recognize it from anywhere and even notice changes. For instance, recall the white text logo of GIG Logistics set against its rich black background. You would recognize it from anywhere because it is what you are used to seeing.
Succinctly put, building a brand identity gives your brand a distinctly recognizable profile and delivering as expected boosts that profile. Give yourself a competitive edge by consistently delivering beyond the limitations of the average merchant.
PS. We are committed to supporting social & e-commerce businesses. This is why we created the GIGL Class plan, to ensure that logistics is one less thing to worry about.
If you are a social or e-commerce merchant, you can take advantage of this plan. It offers a fifteen percent (15%) discount on local shipping fees and a ten percent (10%) discount on overseas shipping fees. You also get priority shipping, free insurance cover, and lots more. To subscribe click here