3 Ways To Show Customer Appreciation
Customer appreciation is vital for brands because it creates a sense of value in the customers. It shows that you acknowledge their role in helping your business grow. As they say. “what is a business without its customers?” A customer who feels valued will come back to patronize your brand and tell others about it too.
This, in turn, helps your brand in many ways. You receive the goodwill of your customers, more referrals, increased profits and additional smiling customers.
1. Offer Additional Value
Become an additional resource to them.
It could be going the extra mile to provide simple information in which your customer showed some interest. The additional value does not have to be directly tied to your business. For instance, depending on the need, you could collate a list of great places to purchase essentials or access certain services at affordable rates.
2. Notice the little details.
Noticing the little details makes your customers feel important and presents you as a thoughtful brand.
It could be observing the seeming trivial facts about them. The value in this will be created when you gift them an item based off that hint. It gives the gift a more personalized touch, unlike the generic gifts like hampers that are more common.
A trivial fact could be knowing their favourite colour and buying them something appreciable in that colour, or learning their drink brand and sending them a complimentary bottle.
You could also openly acknowledge your customer. For instance, you could send a shout out on social media to the individual who interacts the most with your brand. A “Customer of the week” segment on your social media handles could help you execute this idea.
3. Make it Exclusive
People feel special when they are part of an exercise that has limited access.
Considering that this approach may cost you more than the other regular ways to show appreciation, it is best to target customers that offer you the most value. In this regard, they will be your VIP clients. You could create this by hosting a special sale or setting up a loyalty program.
For a special sale, you could put together some limited-edition products, send messages to them about it and sell to only those select few at a discount. You could also create a private viewing and have them make the best pick before selling to the general public.
The idea of a loyalty program is to encourage customers to purchase more by giving them special incentives, usually a discount upon purchases. To create value in this regard, you could partner with other vendors; that way, there is more benefit for the customer. It would be a great idea to include brands that sell/offer products or services that complement yours.
You may need to send Loyalty cards to selected customers in addition to a simple guide on how the program works. You can easily learn how to start a loyalty program by googling “mechanics for starting a loyalty program”.
Another option would be to get tickets to see a movie opening. Remember, the more “elite”, the better. Backstage passes to shows make for a great customer appreciation experience. If you have the means, explore it!
Above all, do not forget the place of a simple “thank you”. It reinforces the fact that you acknowledge and appreciate your customer, which ultimately creates in them a sense of value.
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