How To Increase Brand Visibility For Your Business on Twitter
Twitter has become a top social media platform that is e-commerce friendly. Its algorithms make it easy to create awareness and increase visibility for your brand. This boosted visibility fast tracks the process of connecting your business to customers.
Here are 3 easy and cost-effective ways to increase your brand’s visibility on Twitter:
- Engage through conversations
- Use an interactive content strategy
- Plug your “hustle”
1. Engage Through Conversations
Twitter thrives on conversations because it is a text-led platform. As a brand, you need to interact with your followers beyond promoting merchandise. It will give your brand an authentic feel, boost its visibility and present it as trustworthy to your followers. By the time you market your business, it becomes easier to catch the attention of prospective customers and make sales.
Participating in conversations that are relevant to your brand also provides insight into the social behavior, interests, and style of communication of your target audience which will help you manage your marketing efforts.
To join the best-suited conversations, select a trend, follow topics or use keywords related to your business to create “lists”. The lists option allows you to follow specific audience groups and their conversations. You can use it to expand audience reach for your business.
Tip: Find lists under the menu option on your App
2. Use an Interactive Content Strategy
An interactive content strategy is important because it helps you clearly decide the scope of content that your brand shares. This creates a fair balance between product and non-product-related content on your timeline, depending on your brand direction. In the process, you are able to offer additional value to your followers while marketing your business.
You can mix your content to include practical tips, industry knowledge, some entertainment, and product-led information. Incorporate making informative and interesting threads that will get the attention of your audience. Do a periodic search of keywords to find questions of others relating to your industry or product line and respond to the ones that you are knowledgeable about.
Tip: Pinned tweets are a good way to highlight your best content.
3. Plug Your Hustle
The versatile nature of Twitter makes it easy to promote your content. Likes, Retweets, and Quoted Tweets are free and increase the number of impressions your posts receive, which translates to more people seeing your content including those outside your current audience. Encourage your followers to Like, Retweet and Quote- Retweet your content.
The e-commerce community on Twitter is close-knit to the extent that there are handles that frequently promote brands at zero cost. You can plug your “hustle” under tweets from such handles and retweet posts from other brands in turn. Remember not to clutter your timeline with promotional posts so that it does not deviate from your content strategy.
Hashtags are also a great way to gain visibility for your business. When using them, be sure to understand the concept and trend behind the hashtag before attaching it to your tweet. This will prevent you from associating with hashtags that do not align with your brand or promoting your business in an insensitive way.
Tip: You can use Twitter analytics to monitor the growth of your audience, the reach of your posts, and brand visibility. Remember to take advantage of the paid advert options where your budget allows.
Using Twitter correctly will connect your business to the best portions of the rapidly growing online market. To learn more, google Twitter tricks and hacks. Remember to update your app regularly to access the latest features.