5 Ways To Create Engaging Content For Your Brand

For businesses, social media is like a large market place with brands constantly vying for customer’s attention by bombarding them with content. Creating engaging content that is not entirely product-led is an excellent way to make your content stand out, get your business noticed and rouse the interest of your customer, whether existing or prospective. This also makes customer conversion easier, thus, increasing sales for your business.

Here are 5 ways to create engaging content for your business –

• Use interactive graphic designs
• Share valuable resources
• Be spontaneous and “people-friendly”
• “Do Giveaways”
• Organize your content

1. Use Interactive Graphic Designs

Considering that social media is visually led, the graphics you post may be the first time a customer notices your brand; you need to make that impression count.

As a rule of thumb, before you post or approve for posting, critique your graphics from two points of view – your brand and the customers. For the brand, ensure that it visually aligns with your corporate profile in terms of design concept (colours, font, selected images, etc.) and messaging.

On the part of the customer, express your message neatly & creatively. Make it appealing to look at and send a message that can be understood at first glance.

For more interaction, use witty messaging, catchphrases from everyday lingo and include a call to action.

Tip: There are tons of valuable templates to select from, on the free Canva Design App.

2. Share Valuable Resources

Valuable resources in this regard refer to content that does not directly promote your service or product but is useful for your audience. It should be related to the industry that your business falls under.
These resources could be industry updates, educative or informative content, a “how-to” content series, fun facts, etc. It could be expressed as infographics, a mini blog post in the form of slide posts, articles on your website or full blog posts on your blog site, etc.
Including this kind of content to your brand page enables you to offer more value to your customer and spaces out product-led content, making your page more interesting.

3. Be Spontaneous And “People Friendly”

Being a people-friendly page makes it easier for your audience to connect with and share sentiments about your brand. Spontaneity keeps your brand relevant within the social culture to which your audience belongs. Overall, it gives your brand a “humane face”, making it more relatable.
Uploading user-generated content on your page is one of the best ways to achieve this. You could share trending videos, jump on a hashtag, participate in social media challenges, share genuinely positive customer reviews, create trivia polls on social issues, post on “customer of the week”, etc.
Before you consider sharing, all of this content should first be appropriate for your brand and in sync with your business objectives.

4. “Do Giveaways”

Yes, we said it!
Everyone loves freebies, so take advantage of it.
You could offer a discount that requires customers to engage with your brand in some way before they benefit. For more engagement, your top-performing posts could be further boosted through the paid advert option that social media apps offer, whether Facebook, Instagram, Twitter, Tik Tok, and so on.

5. Plan And Organize Your Content

This may be the last point but it is definitely not the least in importance.
Organizing content helps to give a clearer picture of the content you plan to share. That way, you can source for content ideas to explore, filter out posts that do not resonate with your brand and have time to properly review a post before it goes up. An added benefit is that it saves you time and your posts become more thoughtful and intentional.
A content calendar is a useful resource as it puts the posts, graphics attached and proposed scheduling time in one place for easy reference and access.

Tip: Access ready to use content calendar templates from the HubSpot website.

The essence of content on your social media page is not only to sell products but to also keep the customer engaged and using a diverse mix of content is definitely a step in the right direction!